Video is everywhere. And with YouTube as the #2 search engine behind Google, video will continue its rapid growth as the medium of choice to effectively communicate with the audiences businesses and organizations want to reach. Learn tips on how to plan, film, and distribute your organization’s next video.
Negative reviews can be devastating on both your profits and your reputation. However, they are sadly something that every business has to deal with at some point. No matter how hard you try, it’s impossible to please 100% of your customers all of the time. However,...
A marketing plan lays out who your target customers are, how you will reach them and what you will do to retain them. This is your roadmap, your strategy to market and grow your organization in the short- and long-term. Strategic planning can make or break your...
Trust. It's the foundation of any relationship, whether husband and wife, a politician and their constituents or friend to friend. Anyone in a business partnership knows how important it is. But have you taken time to think about the importance of trust when it comes...